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Fun Works Best in Viral Video

Can you get more people to change behaviors for the better? Be it for yourself, for the environment, or something entirely different?

That’s the question asked in Piano Stairs, a new viral video released in Oct 2009 and has reached over 2.5 million views on YouTube in two weeks. See the results here.

Piano Stairs is part of a Volkswagen viral video marketing campaign called “The Fun Theory.” Their theory? “Fun can change behavior for the better.”

They set-forth to prove their theory by turning plain, old stairs into a fully functioning keyboard and filming the public’s reaction to it. Not only is the video an interesting approach to creating social change, but it’s fun to watch, as well.

With so many Wev video-sharing sites, such as YouTube and Vimeo, it’s getting easier to share our own thought-provoking videos with the world. All it takes is one question, a camcorder and a little bit of work, and you, too, could have the next viral video.

If you’re thinking about using the general public in your next video, be sure you’re Keeping it Legal with Location and Artist Release Forms.



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