TED-Ed Lessons in New Video Site April 30, 2012Posted by Joanne KY Teoh in News, Reviews, Web Video, YouTube.
Tags: Education, online videos, TED, TED-Ed
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TED videos have always been educational. For years, the non-profit group behind the thought-provoking TED Talks that touch on issues in Technology, Entertainment, and Design has fulfilled its mission of spreading ideas and inspiration through conferences, media and research fellowships.
As we shift from creating, curating and consuming content offline to online, TED’s initiative, TED-Ed is an affirmation of video as a 21st Century vernacular and its evolutionary role in the modern multimedia classroom.
TED-Ed gives educators a toolkit to rethink the traditional notion of teacher and student by sharing lessons and inspiration with anyone willing to learn or teach, within or outside the classroom.
TED-Ed.com, still in beta, was launched last week. It is the second phase of a project that started in March with an education channel on YouTube to combine exceptional teaching with eye-catching animations to make captivating lessons available to anyone on the Web:
Test Driving TED-Ed
The videos are impressive enough. But it’s the tech driving them that wows. The elegantly simple Website offers a structured avenue for repurposing content by allowing teachers to “flip” any video from TED-Ed and YouTube into a sharable lesson ripe with quizzes, links to additional info and animations.
This means teachers can customise lessons around any embeddable video and pipe the information onto a private Webpage whose access permissions could be individually set to track that lesson.
The best lessons may be showcased on TED-Ed, contributing to a collection of multimedia teaching best practices as more users take advantage of it.
The Future of Online Education
Think Khan Academy on steroids (Salman Khan is a TED-Ed advisor), and you’ll have an idea of what TED-Ed is shooting for, and why it could become a game-changing platform for education.
Online videos of “TED Talks” have attracted a global following, with TED presenters bringing brain power to mind-tickling spins on concepts as weighty as climate change or as playful as dance and music.
Now, teaming talented educators with talented visual storytellers to create fun multimedia, TED-Ed has set out to make learning irresistible by empowering educators to transform a passive academic experience into an interactive one.
The open source platform lets instructors incorporate pre-made videos from TED with any clips from YouTube into their lessons. This means any video from YouTube can be turned into a lesson – completely free. The implications of this for online education bear watching.
We want to show that learning can be thrilling. By turning great lessons into vivid scholastic tools, these TED-Ed videos are designed to catalyze curiosity.
Our longer term dream is that we will be able to aggregate the best lessons that teachers create and share them with a wider audience.
Views of educational content on YouTube doubled in the last year, according to the leading video sharing service. TED-Ed videos join more than a half-million education-themed videos on dedicated pages of YouTube.
TED is gearing up for a full launch of TED-Ed, timed with the new school year in September. Directed by Logan Smalley, a former TED Fellow with a background in documentary work, the project is backed by a US$1.25 million commitment from American department store chain Kohl’s.
Online Video Increasingly Used as a Teaching Aid
Schools Increasingly Friendly to Online Education Options
Infographic Series on Crisis Facing US Higher Education
Top US universities put their reputations online – BBC
Screentest for the online classroom – BBC
Making Cell-Phone Documentaries April 4, 2012Posted by Joanne KY Teoh in Trends, Web Video, YouTube.
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The explosion in the number of video-recording devices is making every moment in our lives eminently recordable. The smartphone is already creating a new form: the cell-phone documentary.
And there have been some notable ones. The first of the best had less to do with convenience or cost than with stealth.
Tehran Without Permission is a landmark work in this respect, a documentary shot by filmmaker Sepideh Farsi on a Nokia N95 phone.
If you have a smartphone and are itching to use it for filmmaking, below is a quick, no-nonsense instructional video to get started.
Google Adwords for Video October 3, 2011Posted by Joanne KY Teoh in News, Reviews, Trends, Web Video, YouTube.
Tags: Advertising, Google Adwords, Web video
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The long-awaited Google AdWords for Video is finally here, in beta. Billed as a service that “combines the science of online advertising with the emotional engagement of video” Adwords brings Google’s auction-style advertising to the world of online video.
It’s something that the video community has been expecting ever since Google purchased YouTube in October, 2006. With AdWords for Video, advertisers pay only when their video is viewed; since viewers have to choose to watch the video, that ensures an interested audience.
The system offers four types of placement: In-stream (including pre-, mid-, and post-roll, with an opt-out option after five seconds), in-search (in the viewers’ search results), in-display (showing against similar content), and in-slate (the viewer chooses which ad to view while watching longer-form content). Video ads can show on YouTube or the Google Display Network.
AdWords for Video offers targeting options, so that advertisers can select the group they want to reach. They can target based on demographics, interests, and keywords. They can also choose to display an overlay ad on top of their video, giving more information or prompting an action. The advertising system ties in with Google’s existing analytics tools, so advertisers can monitor performance and make changes, if needed.
Google is offering a simple five-step setup guide for new customers. The steps include linking to an account, creating a campaign, creating an ad, creating a group to target, and then measuring the campaign’s performance. Go here for a ste by step guide to get started or watch Google’s video below:
Guggenheim Debuts Web Video Biennial October 10, 2010Posted by Joanne KY Teoh in Reviews, Trends, Web Video, YouTube.
Tags: art, biennial, Guggenheim, NYC, Video
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Fresh from my engagement at the Open Video Conference in NYC, I am convinced that no other medium is pushing the boundaries of creativity like video. Much is in store for Web video advocates, activists and artists.
The Guggenheim Museum is recognizing the importance of video art by creating YouTube Play, its first biennial of online creative video. The collaboration with YouTube combines an online site, a juried contest, and showings at Guggenheim museums in New York, Bilbao, Venice, and Berlin.
The 20 videos shortlisted from 23,000 submissions will be announced at the New York Guggenheim on October 21 at an event streamed live on the YouTube Play channel. The selected videos will be screened at Guggenheim museums and will be archived online.
So what makes the cut? The shortlist is reviewed by a panel that includes film director Darren Aronofsky, visual artist Takashi Murakami, recording artist Laurie Anderson, video artist Douglas Gordon and museum curator Nancy Spector.
While online video art is not new, the biennial shows the form is being recognized by the art establishment. YouTube is one of the platforms where people are sharing creative video. The biennale exposes viewers to work that they would not normally see. Viewers can then interact by posting comments.
“We wanted to look at what’s happening right now online and be part of it,” says Hanne Mugaas, territorial associate for the YouTube Play biennial. “There’s a history of artists working online. For the new generation of artists, the Internet has always been there while they were growing up, so it’s an everyday tool. It’s a tool not only for artistic production, but also for distribution and inspiration, and a platform for sharing.”
Visit YouTube Play to see the short list of finalists and come back on the 21st to see which 20 were selected.