jump to navigation

Maximize Your Online Video Views January 26, 2012

Posted by Joanne KY Teoh in Advertising, Social Media, Trends, Web Video, YouTube.
add a comment

Now more than ever, sites are relying on video content to increase the number of visitors, attract new viewers, and become more visible. But once you have your video content ready to view – how do you make sure it reaches its full potential? How do you lower your page view to video view ratio, leverage high video CPMs, and increase the time spent on your site?

Join this webinar to learn about the different methods available today to increase your video content’s visibility to your target audience. From reach to engagement – see what today’s leading online video websites do to expand and keep their audience.

Panelists:
Michal Tsur – CMO and President, Kaltura
Noah Gellman – Media and Entertainment Specialist, Kaltura

Webbys Honor the Best of Web 2011 June 18, 2011

Posted by Joanne KY Teoh in Advertising, Convergence, News, Social Media, Trends, Web Video, YouTube.
Tags:
add a comment

The stars came out to celebrate the best of the Web at the 15th Annual Webby Awards at Hammerstein Ballroom! From the Red Carpet to the Show, see who shone at this year’s Webby Winners.

Through an innovative partnership with Facebook, fans were able watch this year’s ceremony, hosted by Lisa Kudrow, live on the Webby Awards official Facebook Page, as well as on participating partner pages including The Huffington Post, Martha Stewart, (RED), BuzzFeed, National Geographic and SportsNation.

On these pages, fans can now view the five-word acceptance speeches, backstage and red carpet footage and other special access footage from the live show.

About The Webby Awards

Hailed as the “Internet’s highest honor” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising & media, online film & video, and mobile & apps. Established in 1996, the 15th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: AOL, Vitamin T, Yahoo!, Microsoft, Ford, Dentyne, Facebook, MLB Advanced Media, Rackspace Hosting, LBi, Buddy Media, (RED), YouTube, HP, USA Today, Financial Times, Business Insider, Geekosystem, 2advanced.Net, PricewaterhouseCoopers, Time Out New York and Guardian News and Media.

Related
The Webby Awards Channel – YouTube
The Webby Awards – Facebook
Webby Awards 2011 Winners

Did You Know 4.0 May 18, 2010

Posted by Joanne KY Teoh in Advertising, News, Social Media, Trends, Web Video, YouTube.
add a comment

WSJ Network Launches Tech Show March 6, 2010

Posted by Joanne KY Teoh in Advertising, Convergence, Journalism, News, Trends, Web Video.
Tags: ,
1 comment so far

The Wall Street Journal Digital Network has launched Digits — its newest daily, live online news broadcast, providing a real-time look at technology news, including top stories of the day, breaking news, the latest gadgets, technology stock updates and the hot topics being discussed online.

Digits will air live each weekday from New York and will be available on-demand on WSJ.com, Barrons.com, MarketWatch.com, AllThingsD.com and Dow Jones Newswires. The show features reporting and analysis by reporters and editors from across Dow Jones.

We’ve had a great response to our live webcasts, and Digits is a natural extension of that. Our online users are deeply interested in technology, and we’ve got a talented array of columnists, reporters and editors covering it.

The Digits show, whether watched live or on-demand, will give people a quick and lively update of the day’s most important and interesting technology news.

Alan Murray, executive editor, online, The Wall Street Journal

The Digits brand was launched in December 2008 on WSJ.com as a blog that delivers breaking news and insights about technology on a continually updated basis.

In September 2009, the company launched The News Hub – a live, twice daily online news broadcast featuring reporting and analysis presented by The Wall Street Journal, Barron’s, Dow Jones Newswires, MarketWatch.com and AllThingsD.com.

The network has since expanded its live video coverage to include breaking news updates and special reports from reporters and editors around the world.

Marketers seeking business decision-makers and affluent and influential individuals can reach more than 30 million visitors each month across The Wall Street Journal Digital Network.

All sites in the network are owned by Dow Jones & Company and include The Wall Street Journal Online, Barrons.com, MarketWatch.com and AllThingsD.com, a site devoted to news, analysis and opinion on technology, the Internet and media.

NYTimes Plans Daily Webcast March 6, 2010

Posted by Joanne KY Teoh in Advertising, Convergence, Journalism, News, Web Video.
Tags: , , ,
add a comment

Watch your backs TV networks! Even an august brand like The New York Times is set to desert legacy media for a brighter future as a purveyor of video news.

The Wall Street Journal has been doing a twice-daily online newscast of its own, called The News Hub, since September.

Times publisher Arthur Sulzberger Jr. has said he doesn’t know how much longer a printed version of the paper will exist and likened the medium to the Titanic.

The paper is set to launch a daily webcast as soon as a month from now, according to sources familiar with the planning. The show will be produced at the Times’s offices and air around lunchtime EST, when consumption of online video peaks.

Details are being ironed out, including the primary faces of the webcast and what kinds of video the Times should be producing.

So should the NYT be doing TV-style newscasts with reporter talking heads explaining their stories? Or lengthy, expensive taped pieces that hardly anyone watches?

It’s an opportunity to fill the vacuum created as traditional TV news operations like ABC News dramatically downsize.

By tapping its journalistic cache on great people and stories to create a news show, the Times would cut out the TV networks and book straight from their reporters’ notebooks or op-ed pages.

Related reads
WSJ Network Launches Tech Show
WSJ.com to launch daily Webcast

MTV Bows Out To Reality Of TV February 14, 2010

Posted by Joanne KY Teoh in Advertising, Convergence, News, Social Media, Trends, Web Video.
Tags: , ,
add a comment

RIP MTV. After 29 years, the music TV network has bowed to the inevitable, finally dropping “Music Television” off its logo to reflect its changed positioning. Actually it looks like the logo has been cropped by accident.

If you still want to watch a music channel, check out Fuse TV. MTV is far from a music channel these days, more of a dumping ground for American teen crap. I was a teen once, and MTV was relevant. The reality now is MTV has lost its centrality in young people’s lives and is competing with Facebook and YouTube in a post-network age.


There’s nothing revolutionary about the new logo – described by the network as a ‘refresh’ rather than a redesign. But what it does do differently is join the ever-growing ranks of the ‘logo-as-receptacle-for-imagery’ crowd.

MTV logo has appeared in many forms as a canvas for artists, and animators – from fur to frozen ice, dripping paint to dripping blood. The difference now, reflecting the new realities of the channel, is that the space in the new logo will be used to push its programming and its reality TV micro-celebrities.

MTV’s international brand refresh that rolled out across the company’s network of 64 channels is created by MTV’s creative directors in collaboration with UK-based studio Universal Everything.

A little desperate and very sad to see MTV like this. Tarting up an aging brand, trying to be relevant again with a clutch of kitschy eye candy to hide the fact that the product is passe.

MTV is gearing its look for a primary audience whose profile is a far cry from its original viewers. They’re trying to appeal to kids today who are the same age we were when we first starting watching MTV.

Just like Apple Computer in 2007 decided to call itself Apple Inc to signify the company’s focus on a broad range of tech products, such as the iPhone and the iPod. Consumers do absorb such branding shifts over time.

Generic names like Music Television, Sci-Fi, Arts & Entertainment – date from the dawn of multi-channel TV, when it was enough to tell viewers you were offering a certain type of programming. That approach poses problems in today’s teeming media market.

Twenty-five years ago, MTV was best known for music videos starring Michael Jackson and Madonna. These days, its reigning queen is not a recording star at all but rather Nicole “Snooki” Polizzi, the rowdy party girl from the reality series “Jersey Shore.”

In an era of rapid technological change and microscopic attention spans, how networks identify themselves matters more than ever. MTV has evolved into a reality channel that occasionally runs programs that have to do with music.

Too late for MTV which acknowledges that being ‘music TV’ is too limiting and the right brand is essential to cut through the noise and clutter of the media explosion bedeviling the TV industry. Viewers have moved beyond what the old logo said and folks who watch it today don’t refer to MTV as music television.

Related read
Taking the ‘Music’ out of MTV

.me .tv .to domain names anyone? January 10, 2010

Posted by Joanne KY Teoh in Advertising, Convergence, News, Social Media, Trends.
Tags: , ,
add a comment

When it comes to top level domain names, some countries are luckier than others. Take the Pacific Ocean island of Tuvalu, for instance, which offers the attractive .tv for the broadcast media.

Or Tonga, whose .to domain has spawned sites such as go.to and how.to. Perhaps most fortunate of all in the name game is Montenegro.

After separating from Serbia in 2006, the country gained .me – the perfect domain for the social media generation.

“From the beginning it was clear that .me would have its share in the market,” said Predrag Lesic, executive director of the .me registry in Montenegro.

That share is now huge. Since going live in 2008, more than 320,000 names have been registered, making it the fastest selling debut top level domain ever.

“It’s short, personal and popular – with names like youand.me and whatabout.me.

“It’s being used more than ever as a call-to-action domain, for example notify.me.”

The domain’s popularity is partly down to its versatility across different languages, as the word “me” has a similar meaning in a number of languages.

Even before the domain’s launch, Montenegro’s registrars were inundated with requests for names. “There have been three development phases,” said Mr Lesic. “Sunrise, landrush and go-live.

“In the sunrise period we were receiving applications for the trademark names only.

“Companies like Microsoft and Samsung rushed to register their .me name.”

The landrush phase allowed people to register an interest in a domain, while the go-live phase – which started on 17 July 2008 – opened up the registry to customers worldwide.

“On the first day of the go-live period, we had 50,000 registrations.”

One buyer of the .me domain was Matt Mansell, who purchased willshemarry.me. Turns out she did marry him – and the site was used as a way of informing guests how to get to the wedding, even allowing them to vote for songs to be played at the disco.

But, aside from his new wife, the domain name may prove to be Mr Mansell’s greatest gain from his wedding.

“I’ve had an awful lot of people who want to buy the idea, I’ve had people who want to buy the domain.

“I think as domains go, it will be one that I never let go unless the offer’s right.

“A lot of the .me names are actually selling post-purchase at auction for figures like $10,000-$15,000.”

Despite being a very lucrative market, technology commentator Bill Thompson is not convinced with the value attached to a memorable domain name.

This post is excerpted from a report by BBC Online.

Google Plans Paid News Platform September 10, 2009

Posted by Joanne KY Teoh in Advertising, Convergence, Journalism, News, Social Media, Trends.
Tags: ,
add a comment

Google is developing a payment platform for newspapers that would allow them to charge for content online, contending that the service will drive traffic to news websites.

Harvard University’s Nieman Journalism Lab said Google had submitted a proposal to the Newspaper Association of America in response to a request made by the NAA to major technology companies. Download the document here.

The Web giant says micro payments will be a payment vehicle available to both Google and non-Google properties within the next year. The idea is to allow viable payments of a cent to several dollars by aggregating purchases across merchants and over time.

googlecheckout

To mitigate the risk of non-payment, Google proposes to assign credit limits based on past purchasing behavior and using its proprietary risk engines to track abuse or fraud. Revenue may be shared in a similar fashion to the iTunes App Store and Google’s own Android Market, both of which take a 30% cut of revenue.

We believe that content on the Internet can thrive supported by multiple business models – including content available only via subscription. ‘While we believe that advertising will likely remain the main source of revenue for most news content, a paid model can serve as an important source of additional revenue. Google

Given ‘the newspaper industry’s tenuous relationship with Google, the move is surprising. ‘Google’s popular news aggregator website Google News has drawn fire from some US newspaper publishers for linking to their articles without payment.

The micropayment system is likely to have bigger implications outside of the news industry. Other companies too are seeking to develop a payment platform for newspapers.

Journalism Online, a company launched in April which seeks to help news organizations make money on the Web, says it has more than 500 newspapers and magazines agreeing to join the venture as affiliates.

A payment platform would go online later this year to allow subscribers to access paid content at the websites of the affiliates using a universal Journalism Online account.

Rupert Murdoch’s News Corp. has held talks with The New York Times Co, Washington Post Co, Hearst Corp and Tribune Co, publisher of the Chicago Tribune and Los Angeles Times, on forming a consortium that would charge for news online

Publishing Digital Multimedia Scapes August 16, 2008

Posted by Joanne KY Teoh in Advertising, Convergence, Journalism, News, Trends.
Tags: ,
add a comment

I was invited to speak, moderate and judge at the Asian Publishing Convention in Singapore this week. My presentations shared strategies for creating deep immersive multimedia packages and making the browsing experience more organic and contextual. My take – when the Web is no longer flat, journalists need to think about content in multi-dimensions.

Hello Web 3.0. With so much graphics, images, audio and video captured and created by producers and consumers, how can publishers, bloggers and advertisers exploit this media to explore new experiences or applications? How can we create a richer engagement with content?

The publisher must act as the integrator of multiple media types, multiple experts, and multiple industries to turn an idea into a product. Different technologies, standards, and business issues must be considered when extending electronic publishing into multimedia.

When convergence calls, the consumer is in control, shifting the unit of information consumption. When Napster came along a decade ago, the musical unit of consumption shifted from album to song. Today iPod and iTunes offer a whole new way of providing music.

With the invention of online media, the publishing industry has also seen its unit change —from overall publication to individual article. Readers seldom consume an entire newpaper or publication, instead picking and mixing a variety of articles from different sources.

Since the book evolved from a scroll to the page, no change in the practice of publishing texts has had such an impact on the way we perceive and use publications as electronic publishing. This paradigm shift changes the way text is perceived in time and space and the integration of text, video, and audio into a multimedia product is a logical step.

Yet it is not the technology that undergoes the biggest change, but the role of the publisher, who has to re-emerge as the agent of a new medium. Empowered by new tools and technologies, anyone can become a multimedia producer.

Most “me too” multimedia publications renege on the promise of an interactive and integrated experience in digital space. They are lots of fun to make fun of, but certainly not funny.

Who Owns Your Web Privacy? July 16, 2008

Posted by Joanne KY Teoh in Advertising, News, Social Media, Trends, YouTube.
Tags: ,
add a comment

The Web has much to offer, but you can give away more than just cookies. Information about yourself is on the line. The recent court ruling seeking Youtube viewer-ship records attacks the very underpinnings of the Internet.

Google, which owns YouTube, was ordered by a federal judge to reveal to Viacom, owner of movie studio Paramount and MTV Networks, the viewing habits of everyone who has ever used the popular online video site.

Viacom wanted the information as part of its US$1 billion copyright infringement lawsuit against YouTube. The YouTube database includes information on when each video gets played. Attached to each entry is each viewer’s unique login ID and the IP address which can often be traced to individuals, their employers or home towns.

So how safe are the repositories of data Internet companies collect about you? Credit card companies know your purchasing habits, telcos know your call and emailing patterns, and search engines know what you sought.

Your whereabouts can be tracked based on your digital footprints. The way Web sites collect information is like having someone follow a shopper around the mall, jotting down what they looked at and bought as they moved from store to store.

NebuAd for example, is facing heat for its targeted advertising system that critics say is invasive and spies on users. With access to an ISP’s network, NebuAd’s system monitors Internet browsing to deliver targeted ads related to search queries and Web sites a person has viewed.

Some ISPs are experimenting with a technology, known as “deep packet inspection,” which allows them to peer into the stream of data coming from a person’s Internet line, a practice critics liken to wiretapping.

And it gets scarier. Although today’s Web is full of masses of data that is easily understandable to humans, most computers cannot make head nor tail of its content. The semantic Web will be even more revealing because it makes the Internet more intelligent.

The semantic web will bring meaning to the jumble of data now on the web. It will suck in information – photographs, calendars, retail information, public records – and process it into a coherent picture of a person, place or thing. It will turn data to information to knowledge and …. POWER.

This is great if you can link real-time prescription data for flu remedies with geographical data to do real-time epidemiology and and fight diseases. But if a company or a hospital build a profile of me, should I be allowed to see what’s in my files?

There are technical and philosophical questions around the issues. If “personally identifiable information” is to be guarded by the law, what constitutes such information? Should a person’s numerical Internet address be considered private?

Until the laws are in place, here’s how to cover our digital trail.

HOW TO PROTECT YOUR PRIVACY – AP

Read privacy policies – although you have little control over what happens to data, you can at least know what gets collected and retained.

Avoid identifying information in user IDs, such as a first initial and full last name. Choosing a moniker that avoids any reference to your name, job or other personal attributes can make tracking more difficult.

Don’t use the same user ID across multiple services. For example, if a user ID is attached to a message board posting that includes your full name, even if the ID itself does not contain your real name, it’s now tied to your name when used elsewhere.

Use anonymising software such as Tor. Such systems relay data packets through many servers to help mask the numeric Internet protocol address identifying your computer.

Privacy advocates say that concerned users also should press service providers to collect less data, retain the information for shorter periods and be more forthcoming about their data policies.

Related read
Protecting Your Privacy on the Internet

Web Matters, But Will It Deliver Votes? February 10, 2008

Posted by Joanne KY Teoh in Advertising, Essays, Social Media, Trends, Web Video, YouTube.
Tags: , , , , ,
add a comment

The heartbeat of electoral politics in the US has moved online, and Barak Obama is leading the charge. In bringing about new levels of civic engagement, the participatory culture of the Web is changing not just the face of politics, but the way presidential candidates are marketed.

DREAM TEAM?
1hillarybarack.jpg

Obama campaign managers say their focus online is to drive supporters to the Web site so that people can participate in the process by hosting house parties, writing their own campaign blogs and starting grass-roots groups in their communities.

Techpresident.com, a nonpartisan “group blog,” tracks the effect presidential candidates are having online. For example, in terms of MySpace friends, Obama is leading Democratic rival Clinton, with more than 268,400 friends linked to his MySpace page while Clinton has more than 179,300 friends.

Not since the fireside chats of Franklin Roosevelt has a communication medium played such a pivotal role in electoral politics. With the presidential election shaping up to be truly the first of the digital age, hearts and minds are being shaped online.

Can Web 2.0 technologies bring about a sea change in politics, much like TV swayed political behavior in the Kennedy-Nixon debates of 1960?. They were the first major presidential debates on television, a venue in which a youthful John Kennedy outshone Richard Nixon, who was less telegenic on camera.

PEW Research Center found that the Web is living up to its potential as a major source for news about the 2008 presidential campaign. Online is the key place to get news about the elections, with almost a quarter of Americans now learning about the campaigns online on a regular basis.

Partnering between old and new media adds even more legitimacy to emerging technologies. Like MTV and MySpace, teaming up to feature real time, dialogues between candidates and voters.

Certainly the rules of the game have changed and the politics much more distributed. There are many aspects of Web social marketing in this race. Campaigns are happening on people’s screens and no longer run from headquarters or driven by centralized purchases of TV advertising time.

What YouTube and other Internet sites seem to have done is they enable people to talk to one another. Allow voters to talk to one another without necessarily going to the campaigns. And so you see people making their own ads for candidates and that might be part of what is getting people so excited and what’s leading to this record turnout as well.

Much has changed since Democrat Howard Dean tapped into an online community for support and money in his 2004 campaign. Today top Web experts are hired to outfit candidates’ sites with fundraising tools, blogs and videos and post profiles on social networking sites.

Republican candidates are using the web to grab donations and build communities. McCainSpace allows users to build their own sites hosted on the John McCain site. Other Web features used by campaigns mimic those of YouTube, Google and Amazon.com. But instead of generating a sale or linking to an advertisement, candidates pitch supporters, pick up fundraising leads and potentially land votes.

Well the Internet has certainly been a big target of campaigns for two reasons. One, fundraising. It has made fundraising a lot easier. You can go out and find people to make donations. I think Internet has played a strong role in this record amount of campaign contributions that are flowing to the campaigns. The Internet also enables you to target voters and to target advertising. So it’s brought a lot of change to how campaigns operate in terms of fundraising and in terms of targeting

As people turn to the Web for shopping, banking and news, will getting and being influenced by political information be any different? Certainly, the ‘pull’ type of media on the Web may not get to the masses who are still unwired, and who need political information pushed to them by TV or newspapers.

What remains to be seen is how web-marketing techniques change as the electoral field is narrowed to two primary candidates. While the Web will matter in this election, will it also determine outcomes? Will these tools make or break a candidate?

YouTube Stars to Share Ad Revenue January 31, 2008

Posted by Joanne KY Teoh in Advertising, Convergence, News, Social Media, Trends, Web Video, YouTube.
Tags:
1 comment so far

Here’s a chance to be a YouTube millionaire, but only if you’re a top content creator. In the US, users of video-sharing site are already making money from the videos they post on the site. The project is being extended to other countries, starting in the UK.

Those signing up to the YouTube Partner Programme will be offered a share of the revenue generated from advertisements that run next to their video. Partners are independent video creators and media companies who are looking for online distribution. New YouTube partners include LisaNova, renetto, HappySlip, smosh, and valsartdiary.

The amount earned will depend on the number and popularity of the videos. YouTube says those making “several thousand dollars a month” are regularly producing videos with over one million views

The first wave of US partners – including singer/songwriter Tay Zonday, wordsmith hotforwords and comedians apauledtv and peteandbrian – have already become responsible for a significant percentage of YouTube’s total traffic, according to YouTube.

As people spend more time on social networking sites, they are increasingly thinking about how to monetise it. YouTube is part of the trend of social networks and user-generated content sites offering people a chance to make money for the content they create.

The MultiMedium Newspaper December 9, 2007

Posted by Joanne KY Teoh in Advertising, Convergence, Journalism, News, Web Video.
Tags: , ,
add a comment

TOP 100 NEWSPAPER WEBSITES

Find out how newspapers can put your message in a whole new light. Here’s a site that gives you solid support as you evaluate your media strategies.

gadgetman.png

Becoming a Star With Viral Video November 17, 2007

Posted by Joanne KY Teoh in Advertising, Social Media, Trends, Web Video, YouTube.
Tags: , , , , ,
5 comments

Thanks to higher bandwidths, many Web sites now contain video of one kind or another. Stuttering footage is a thing of the past, and video-sharing Web sites are hot properties.

The viral meme is a new phenomenon. If you’re trying to break into the business of becoming a viral Web star, the most important thing is to understand the dynamics of the medium and the nature of Web audiences:

1. Be funny and get to the point. People are clicking all the time and you need to hook them in the first 15 seconds, or they’ll move on. Gary Brolsma managed to do so when he created his Numa Numa Dance flash video in November 2004. It’s now on over 80 websites, with over 13 million views on Newgrounds.com

Numa Numa – Views: 6,899,308

1. Push every demographic button. Judson Laipply, whose gyrations have long reigned as the most-viewed on YouTube, says his video crosses almost every generation – there’s no language barrier and lots of nostalgia going for it:

Evolution of Dance – Views: 64,907,725

2. Tenacity and self confidence. Fritz Grobe the guy on the right of the Diet Coke and Mentos video says many of the biggest Web videos were made by real people showing what they are passionate about. The experiments in his video took six months to develop:

Diet Coke + Mentos – Views: 3,945,642

3. The right genes. Adam “Chocolate Rain” Bahner, known as Tay Zonday took off not just because his video had a catchy hook, but what he says are his looks and deep voice. Judge for yourself:

Chocolate Rain – Views: 11,179,018

4. Keep viewers wondering. Matt Harding leaves something for people to figure out at the end of his videos, like: Who is that? How did they learn to do that? Is this for real? What the hell is going on:

Where the Hell is Matt? – Views: 8,358,33

Being the latest, greatest Web meme has its drawbacks. You’re human kitsch and never sure if people are laughing with you or at you. Brolsma’s videos are on his newnuma.com Web site, his celebrity status taking him on talk shows like Oprah.

Bahner is hoping his viral will turbo charge a career in show business. Grobe and his partner are paid to travel the globe setting up Diet Coke fountains. Harding is filming a new dancing/traveling video for release in June. Just enjoy the ride and laugh.

Related reads:
Saving a Favorite Web Video
Viral Videos for Small Businesses
The Secret Strategies Behind Viral Videos

News Webcast is a Different Animal November 3, 2007

Posted by Joanne KY Teoh in Advertising, Journalism, News, Web Video.
Tags:
add a comment

Brave new things are happening on the Web frontier, but the doom and gloom around old world journalism make people fresh out of J school just want to get a rope, a ladder, and a lonely place.

Journalists as we know them, are going out of business, so says Forbes. The magazine concludes that journalism is one of the worst jobs there is and journalists are an endangered species.

Despite the proliferation of media outlets, newspapers, where the bulk of US reporters work, will cut costs and jobs as the Internet replaces print. While current events will always need to be covered (we hope), the number of reporting positions is expected to grow by just 5% in the coming decade, the Labor Department says. Most jobs will be in small (read: low-paying) markets.

FORBES

Not so fast. The Web proliferates information and the people making sense of the information are not about to go out of business online. The Web offers broadcasters a chance to test new forms of storytelling and news reporting to make content more attractive to the audiences who are deserting TV news.

Take ABC. The network is using the staff of its evening newscast to produce a distinct daily program for a Web audience. Unlike networks like CBS and NBC which are still using the Web to repackage regular nightly news shows, ABC is unique among the broadcasters’ experiments online.

ABC regards its “World News” Webcast as a first step toward a future that looks increasingly digital and multimedia. They create a 15-minute daily newscast separate from the TV bulletin using the same set and anchor, Charles Gibson. But similarities end there.

The Webcast covers many of the same stories as its TV bulletin, but segments purposely look raw and personal, as if they were made for MTV rather than ABC. Reports break the broadcast news formula with longer stand-ups, sound bites and interviews. There are often quick Q & As with correspondents.

The Webcast has evolved since it started 20 months ago as a distillation of the day’s news. Now it has video blogs, first-person essays and interviews plus a good dose of pop culture and techie stuff. A partnership with Google provides top searches and keywords in a one minute segment.

Pieces have a decidedly new-media feel. For example, a correspondent shot a piece walking on the streets of Baghdad to explain what it was like to wait in line for gasoline and pay more than Iraqis are accustomed to paying. It was closer to a video blog entry than a traditional report.

Looking like a younger, more tech savvy version of its evening TV newscast, ABC Webcast is aimed at people who view Web pages on iPods and cellphones – the 25- to 54-year-olds every news organization covets.

“World News” reaches a fraction of the 4.5 million views and downloads a month, most coming from podcasts downloaded automatically by iTunes users. There’s no ad breaks as ABC focuses on editorial experimentation than on garnering advertising dollars.

Related post:
A TV Website is a Product, Duh.

A TV Website is a Product, Duh. October 28, 2007

Posted by Joanne KY Teoh in Advertising, Convergence, Essays, Journalism, News, Trends.
Tags: , ,
1 comment so far

TV folks still don’t get it! When I’m consulted by broadcasters planning to launch an accompanying Website for a TV series, I am often floored by the silo-thinking that an online presence is merely something nice to have to reinforce the brand and generate awareness.

Little wonder that so many micro-sites purporting to be the online arm of a TV show are, well, so small and mono-dimensional. Sure, the bean counters on the board ask for the business case. It’s about time they drop the blinkers and TV-centric thinking and build the Website as a product.

The Website cannot be conceived as a brochure for reinforcing the TV brand, but rather as unique content sold as its own entity. It’s about leveraging the resources unique to broadcasters to implement a successful online strategy.

With Web content eating into the profit pies of print and TV, online financial success for broadcasters lies in creating true cross-platform integration with the TV side of their business. Traditional media are not getting the share of advertising because they have not got past the ways to monetize their Websites.

ESPN.com and CNN.com got it. And it’s simply that people will pay for content if it is valuable to them. What ESPN and CNN have done is increase cross-platform reach to their audiences by investing in and building their Websites. It’s about taking the information the networks have and knowing how to feature it.

ESPN.com developed cross-platform storytelling by streaming video and creating interactive games for their users. CNN.com emphasized the cable network’s strength in delivering breaking news by expanding on the I-Report feature which allows the portal to receive a large volume of breaking news without actively soliciting.

So instead of using third-party and costly software, broadcasters should create a local network of sites, organize the local Web and take advantage of what’s already available to create unique community. Some of the brightest minds in the industry know where the future lies and are steering their online products in that direction.

Online Video Cannibalizing TV October 9, 2007

Posted by Joanne KY Teoh in Advertising, News, Social Media, Trends, Web Video, YouTube.
Tags: , ,
add a comment

Amid talk about how Web video is cannibalizing eyeballs from the big screen, younger demographics are shifting focus from TV to Youtube. A survey by Frank Magid Associates shows that while a majority of consumers would rather watch video on TVs than on the Web, remarkably 13% of people feel otherwise.

Younger adults are the least committed to TV, with only 23% strongly agreeing that they prefer TV for video viewing. In contrast, more than 48% of the 55- to 64-year-olds strongly prefer TV.

38-vorhausgraph-100807.jpg
Source: Frank N. Magid Associates

About 29% of the 12 to 64-year-old population report that the Web is competing with the TV for their entertainment time. For 18- to 24-year-olds, that number rises to 36%; for 55- to 64-year-olds the number falls to 27%. And almost a quarter of online users surveyed believe the Internet is the future of video viewing, with younger adults expressing more confidence in that prediction.

Young people are more likely to report watching less TV since they started using social-networking sites such as MySpace or Facebook. More than 22% of 18- to 24-year-olds say they are watching less TV since they started using social-networking sites.

Respondents also believe their use of online video has cannibalized TV. Overall, more than 15% of respondents say they watch TV less as a result of watching online videos. And 25% of 18- to 24-year-olds believe that online video is cannibalizing their TV viewing. In comparison, fewer than 11% of 45- to 54-year-olds report such cannibalization.

Source: Advertising Age.

New York Times Free At Last September 18, 2007

Posted by Joanne KY Teoh in Advertising, Essays, Journalism, News, Trends.
Tags: , , , , ,
3 comments

So it’s no sale with paid content. The New York Times is joining the crescendo of falling walls at news sites including The Economist and CNN by ending its experiment with charging for select online content. The Times today restored free access to most of its columnists along with many articles, blogs, video, podcasts and archives.

It sure is good Maureen Dowd and the cast of Times columnists are firmly back into the public conversation. Columnists like her must be clicking their champagne glasses now their verbiage is accessible to a larger audience. But I’m raising my glass to a move that opens access to journalism’s most definitive moments on the Web.

The more important meaning for journalism here I say, is opening up the Times archives. With a perma-link on each article, Times’ stories will become the de facto primary sources for people around the Web, and around the world. So on topic after topic, the Times stories will move near or to the top of the search engine rankings. They will become more valuable for keyword and advertising once people click through to the actual stories.

Readers increasingly find news through search, as well as through social networks, blogs and other online sources. In light of this shift, we believe offering unfettered access to New York Times reporting and analysis best serves the interest of our readers, our brand and the long-term vitality of our journalism. We encourage everyone to read our news and opinion – as well as share it, link to it and comment on it.

New YorK Times

This was a money decision to be sure, and it could well be the start of the end for paid news on the Web. It is not so much that ads on the columnist pages will bring in that much new revenue but rather people looking at those pages will then go elsewhere on the site and the more eyeballs looking at more advertising, the better.

By lifting the gates on Times Select and returning its website to a completely ad-supported model, the larger significance is a resounding victory for the idea that information wants to be free. The Times site, nytimes.com, is the most popular newspaper site on the Web, with 13.1 million unique visitors. But its middling results with paid content, neither validation nor failure, strongly suggest that very few content publishers should even consider playing in the pay arena.

mk-al922b_paidv_20070918211641.gif

Lifting the ramparts on paid content shows the Times is taking seriously the prospect that Rupert Murdoch will drop access charges for most or all of The Wall Street Journal Online. The Journal is now the only major newspaper charging subscriptions for most of its online content.

Incidentally, Murdoch gave his strongest statements to date the WSJ.com will go free. He says the company doesn’t feel it would hurt subscriptions and any lost revenue would be more than made up from increased readership and search engine traffic.

There’s talk the UK’s Financial Times web site with around 100,000 subscribers will also open up. Which begs that question – if we can read newspapers for free on the Web, why should we pay to read it in print? How come one model works for the Web and another model is used for print. The print model needs revisiting.

The once hot online-newspaper ad revenue is slowing as a result of competition from Web portals and TV networks. Nielsen/NetRatings show Yahoo News and Time Warner CNN Web sites posting strong growth over newspaper sites. Although online ads still make up a small portion of total newspaper revenues, the downward spiral of print revenues, has pushed print media to grab as big a slice of the online-ad pie as they can.

mk-al917_paidvf_20070918211117.gif

The Times introduced Times Select in September 2005 to wring subscription revenue from its website and shore up sales in print, where ad rates remain much higher than they are online. It admitted that the power of search engines, which often drive traffic to the Times Online even when people looking for information don’t necessarily set out to find it, meant there was too much potential to pass up in free access underwritten by marketers.

2007 is emerging as a watershed for advertising, once seen as only part of a broader revenue play. Media owners are recognizing there is more money to be made reducing barriers to usage and selling advertising against that increased usage. So far in 2007, publishers have abandoned the paid ramparts at outlets including CNN, The Economist and The Financial Times.

Sure it’s nice for advertisers to know that a consumer loves a publisher’s site enough to pay for it. Opening the gates do let in riffraff who may not be so desirable. But from a marketer perspective, the more, the better. You potentially create greater scale for advertisers, and they want as much scale as possible.

Essentially, the Times is betting it can generate enough advertising revenue and/or goodwill to more than make up the loss of $10 million in subscription revenue. That’s a lot of ads, but the popular columns and archives that were behind the pay wall are popular material and should generate a lot of page views.

Of course, niche sites with unduplicated or especially compelling content will always be able to charge something for content. In addition to the free photos and articles Playboy posts online, it sells three tiers of paid access.

The Times is ending its premium service with 227,000 paying subscribers, 471,200 people who got access as part of their print subscriptions and 89,200 college students and employees who signed up for free access. It has sold sponsorship ads to American Express across The Content Formerly Known as Times Select.

Lonelygirl15 Model for Online Ads August 19, 2007

Posted by Joanne KY Teoh in Advertising, Convergence, Social Media, Trends, Web Video, YouTube.
add a comment

The Web series that featured the character Lonelygirl15, known to millions of web surfers as Bree, is pushing on without her. The show’s creators believe video watchers and advertisers are hooked on other members of the series even though Bree is dead.

Lonelygirl’s popularity soared since the revelation that what seemed like a teen girl’s innocent online video log was actually a scripted show with young actors, one portraying 15-year-old Bree.

Statistics on websites such as YouTube show that some episodes attract more than 1 million views. The interactive episodes average between one and three minutes. The show has added to the online landscape by mixing elements used in online programming with social networking.

The show producers are looking into more sophisticated methods of advertising and have designed the series website to feature more than the typical banner ads and sponsorships from Google AdSense.

Because the show is based on an interactive experience between the characters and viewers, the website includes a forum that lets fans discuss all things Lonelygirl. Another possible ad model is to tap into ideas from viewers.

What’s unique here is the immersiveness of the program inside a social network, enabling you to do stuff that you can’t do on YouTube. People are for the first time realizing what it means to develop a show for the internet, and not just repackaging it for the internet.

ZIV NAVOTH, VP-marketing, Bebo.

Show creators have left room for marketeers with product placement and brand integration. Hershey’s IceBreakers Sour Gum was prominently featured in one episode where Bree refused to share the product with her friends. In a two-month deal with Johnson & Johnson, the Neutrogena line became part of the plot, with a new character, working as a scientist for the company.

Similar methods are in full swing for Lonelygirl spinoff, KateModern. There are deals with MSN, Walt Disney’s Buena Vista, Paramount, Procter & Gamble, and Orange Mobile, a British telephone company.

Article adapted from Advertising Age Online.

BBC News Offers Broadband Video August 13, 2007

Posted by Joanne KY Teoh in Advertising, News, Web Video, YouTube.
1 comment so far

BBC News is now offering broadband video clips online internationally. The cost of the video service will be supported by advertising around the broadband news clips. BBC will also provide a regularly updated video summary of international news from the newsroom of BBC World television.

In March, the BBC partnered YouTube to bring its short-form content to online audiences. Clips on BBC News (available to users outside the UK only) and “BBC Worldwide” will benefit from Google and YouTube’s advertising platforms.