WSJ Network Launches Tech Show March 6, 2010Posted by Joanne KY Teoh in Advertising, Convergence, Journalism, News, Trends, Web Video.
Tags: Digital Network, WSJ
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The Wall Street Journal Digital Network has launched Digits — its newest daily, live online news broadcast, providing a real-time look at technology news, including top stories of the day, breaking news, the latest gadgets, technology stock updates and the hot topics being discussed online.
Digits will air live each weekday from New York and will be available on-demand on WSJ.com, Barrons.com, MarketWatch.com, AllThingsD.com and Dow Jones Newswires. The show features reporting and analysis by reporters and editors from across Dow Jones.
We’ve had a great response to our live webcasts, and Digits is a natural extension of that. Our online users are deeply interested in technology, and we’ve got a talented array of columnists, reporters and editors covering it.
The Digits show, whether watched live or on-demand, will give people a quick and lively update of the day’s most important and interesting technology news.
Alan Murray, executive editor, online, The Wall Street Journal
The Digits brand was launched in December 2008 on WSJ.com as a blog that delivers breaking news and insights about technology on a continually updated basis.
In September 2009, the company launched The News Hub – a live, twice daily online news broadcast featuring reporting and analysis presented by The Wall Street Journal, Barron’s, Dow Jones Newswires, MarketWatch.com and AllThingsD.com.
The network has since expanded its live video coverage to include breaking news updates and special reports from reporters and editors around the world.
Marketers seeking business decision-makers and affluent and influential individuals can reach more than 30 million visitors each month across The Wall Street Journal Digital Network.
All sites in the network are owned by Dow Jones & Company and include The Wall Street Journal Online, Barrons.com, MarketWatch.com and AllThingsD.com, a site devoted to news, analysis and opinion on technology, the Internet and media.
NYTimes Plans Daily Webcast March 6, 2010Posted by Joanne KY Teoh in Advertising, Convergence, Journalism, News, Web Video.
Tags: New York Times, NYT, TV, webcast
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Watch your backs TV networks! Even an august brand like The New York Times is set to desert legacy media for a brighter future as a purveyor of video news.
The Wall Street Journal has been doing a twice-daily online newscast of its own, called The News Hub, since September.
Times publisher Arthur Sulzberger Jr. has said he doesn’t know how much longer a printed version of the paper will exist and likened the medium to the Titanic.
The paper is set to launch a daily webcast as soon as a month from now, according to sources familiar with the planning. The show will be produced at the Times’s offices and air around lunchtime EST, when consumption of online video peaks.
Details are being ironed out, including the primary faces of the webcast and what kinds of video the Times should be producing.
So should the NYT be doing TV-style newscasts with reporter talking heads explaining their stories? Or lengthy, expensive taped pieces that hardly anyone watches?
It’s an opportunity to fill the vacuum created as traditional TV news operations like ABC News dramatically downsize.
By tapping its journalistic cache on great people and stories to create a news show, the Times would cut out the TV networks and book straight from their reporters’ notebooks or op-ed pages.
Publishing Digital Multimedia Scapes August 16, 2008Posted by Joanne KY Teoh in Advertising, Convergence, Journalism, News, Trends.
Tags: Multimedia, Publishing
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I was invited to speak, moderate and judge at the Asian Publishing Convention in Singapore this week. My presentations shared strategies for creating deep immersive multimedia packages and making the browsing experience more organic and contextual. My take – when the Web is no longer flat, journalists need to think about content in multi-dimensions.
Hello Web 3.0. With so much graphics, images, audio and video captured and created by producers and consumers, how can publishers, bloggers and advertisers exploit this media to explore new experiences or applications? How can we create a richer engagement with content?
The publisher must act as the integrator of multiple media types, multiple experts, and multiple industries to turn an idea into a product. Different technologies, standards, and business issues must be considered when extending electronic publishing into multimedia.
When convergence calls, the consumer is in control, shifting the unit of information consumption. When Napster came along a decade ago, the musical unit of consumption shifted from album to song. Today iPod and iTunes offer a whole new way of providing music.
With the invention of online media, the publishing industry has also seen its unit change —from overall publication to individual article. Readers seldom consume an entire newpaper or publication, instead picking and mixing a variety of articles from different sources.
Since the book evolved from a scroll to the page, no change in the practice of publishing texts has had such an impact on the way we perceive and use publications as electronic publishing. This paradigm shift changes the way text is perceived in time and space and the integration of text, video, and audio into a multimedia product is a logical step.
Yet it is not the technology that undergoes the biggest change, but the role of the publisher, who has to re-emerge as the agent of a new medium. Empowered by new tools and technologies, anyone can become a multimedia producer.
Most “me too” multimedia publications renege on the promise of an interactive and integrated experience in digital space. They are lots of fun to make fun of, but certainly not funny.
The MultiMedium Newspaper December 9, 2007Posted by Joanne KY Teoh in Advertising, Convergence, Journalism, News, Web Video.
Tags: Multimedia, Newspaper, Newspaper Association of America
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Find out how newspapers can put your message in a whole new light. Here’s a site that gives you solid support as you evaluate your media strategies.
News Webcast is a Different Animal November 3, 2007Posted by Joanne KY Teoh in Advertising, Journalism, News, Web Video.
Tags: Broadcast news
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Brave new things are happening on the Web frontier, but the doom and gloom around old world journalism make people fresh out of J school just want to get a rope, a ladder, and a lonely place.
Journalists as we know them, are going out of business, so says Forbes. The magazine concludes that journalism is one of the worst jobs there is and journalists are an endangered species.
Despite the proliferation of media outlets, newspapers, where the bulk of US reporters work, will cut costs and jobs as the Internet replaces print. While current events will always need to be covered (we hope), the number of reporting positions is expected to grow by just 5% in the coming decade, the Labor Department says. Most jobs will be in small (read: low-paying) markets.
Not so fast. The Web proliferates information and the people making sense of the information are not about to go out of business online. The Web offers broadcasters a chance to test new forms of storytelling and news reporting to make content more attractive to the audiences who are deserting TV news.
Take ABC. The network is using the staff of its evening newscast to produce a distinct daily program for a Web audience. Unlike networks like CBS and NBC which are still using the Web to repackage regular nightly news shows, ABC is unique among the broadcasters’ experiments online.
ABC regards its “World News” Webcast as a first step toward a future that looks increasingly digital and multimedia. They create a 15-minute daily newscast separate from the TV bulletin using the same set and anchor, Charles Gibson. But similarities end there.
The Webcast covers many of the same stories as its TV bulletin, but segments purposely look raw and personal, as if they were made for MTV rather than ABC. Reports break the broadcast news formula with longer stand-ups, sound bites and interviews. There are often quick Q & As with correspondents.
The Webcast has evolved since it started 20 months ago as a distillation of the day’s news. Now it has video blogs, first-person essays and interviews plus a good dose of pop culture and techie stuff. A partnership with Google provides top searches and keywords in a one minute segment.
Pieces have a decidedly new-media feel. For example, a correspondent shot a piece walking on the streets of Baghdad to explain what it was like to wait in line for gasoline and pay more than Iraqis are accustomed to paying. It was closer to a video blog entry than a traditional report.
Looking like a younger, more tech savvy version of its evening TV newscast, ABC Webcast is aimed at people who view Web pages on iPods and cellphones – the 25- to 54-year-olds every news organization covets.
“World News” reaches a fraction of the 4.5 million views and downloads a month, most coming from podcasts downloaded automatically by iTunes users. There’s no ad breaks as ABC focuses on editorial experimentation than on garnering advertising dollars.
A TV Website is a Product, Duh.
A TV Website is a Product, Duh. October 28, 2007Posted by Joanne KY Teoh in Advertising, Convergence, Essays, Journalism, News, Trends.
Tags: Advertising, Broadcast Strategies, TV Online
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TV folks still don’t get it! When I’m consulted by broadcasters planning to launch an accompanying Website for a TV series, I am often floored by the silo-thinking that an online presence is merely something nice to have to reinforce the brand and generate awareness.
Little wonder that so many micro-sites purporting to be the online arm of a TV show are, well, so small and mono-dimensional. Sure, the bean counters on the board ask for the business case. It’s about time they drop the blinkers and TV-centric thinking and build the Website as a product.
The Website cannot be conceived as a brochure for reinforcing the TV brand, but rather as unique content sold as its own entity. It’s about leveraging the resources unique to broadcasters to implement a successful online strategy.
With Web content eating into the profit pies of print and TV, online financial success for broadcasters lies in creating true cross-platform integration with the TV side of their business. Traditional media are not getting the share of advertising because they have not got past the ways to monetize their Websites.
ESPN.com and CNN.com got it. And it’s simply that people will pay for content if it is valuable to them. What ESPN and CNN have done is increase cross-platform reach to their audiences by investing in and building their Websites. It’s about taking the information the networks have and knowing how to feature it.
ESPN.com developed cross-platform storytelling by streaming video and creating interactive games for their users. CNN.com emphasized the cable network’s strength in delivering breaking news by expanding on the I-Report feature which allows the portal to receive a large volume of breaking news without actively soliciting.
So instead of using third-party and costly software, broadcasters should create a local network of sites, organize the local Web and take advantage of what’s already available to create unique community. Some of the brightest minds in the industry know where the future lies and are steering their online products in that direction.
New York Times Free At Last September 18, 2007Posted by Joanne KY Teoh in Advertising, Essays, Journalism, News, Trends.
Tags: , columnists, Murdoch, New York Times, NYT, Times Select
So it’s no sale with paid content. The New York Times is joining the crescendo of falling walls at news sites including The Economist and CNN by ending its experiment with charging for select online content. The Times today restored free access to most of its columnists along with many articles, blogs, video, podcasts and archives.
It sure is good Maureen Dowd and the cast of Times columnists are firmly back into the public conversation. Columnists like her must be clicking their champagne glasses now their verbiage is accessible to a larger audience. But I’m raising my glass to a move that opens access to journalism’s most definitive moments on the Web.
The more important meaning for journalism here I say, is opening up the Times archives. With a perma-link on each article, Times’ stories will become the de facto primary sources for people around the Web, and around the world. So on topic after topic, the Times stories will move near or to the top of the search engine rankings. They will become more valuable for keyword and advertising once people click through to the actual stories.
Readers increasingly find news through search, as well as through social networks, blogs and other online sources. In light of this shift, we believe offering unfettered access to New York Times reporting and analysis best serves the interest of our readers, our brand and the long-term vitality of our journalism. We encourage everyone to read our news and opinion – as well as share it, link to it and comment on it.
New YorK Times
This was a money decision to be sure, and it could well be the start of the end for paid news on the Web. It is not so much that ads on the columnist pages will bring in that much new revenue but rather people looking at those pages will then go elsewhere on the site and the more eyeballs looking at more advertising, the better.
By lifting the gates on Times Select and returning its website to a completely ad-supported model, the larger significance is a resounding victory for the idea that information wants to be free. The Times site, nytimes.com, is the most popular newspaper site on the Web, with 13.1 million unique visitors. But its middling results with paid content, neither validation nor failure, strongly suggest that very few content publishers should even consider playing in the pay arena.
Lifting the ramparts on paid content shows the Times is taking seriously the prospect that Rupert Murdoch will drop access charges for most or all of The Wall Street Journal Online. The Journal is now the only major newspaper charging subscriptions for most of its online content.
Incidentally, Murdoch gave his strongest statements to date the WSJ.com will go free. He says the company doesn’t feel it would hurt subscriptions and any lost revenue would be more than made up from increased readership and search engine traffic.
There’s talk the UK’s Financial Times web site with around 100,000 subscribers will also open up. Which begs that question – if we can read newspapers for free on the Web, why should we pay to read it in print? How come one model works for the Web and another model is used for print. The print model needs revisiting.
The once hot online-newspaper ad revenue is slowing as a result of competition from Web portals and TV networks. Nielsen/NetRatings show Yahoo News and Time Warner CNN Web sites posting strong growth over newspaper sites. Although online ads still make up a small portion of total newspaper revenues, the downward spiral of print revenues, has pushed print media to grab as big a slice of the online-ad pie as they can.
The Times introduced Times Select in September 2005 to wring subscription revenue from its website and shore up sales in print, where ad rates remain much higher than they are online. It admitted that the power of search engines, which often drive traffic to the Times Online even when people looking for information don’t necessarily set out to find it, meant there was too much potential to pass up in free access underwritten by marketers.
2007 is emerging as a watershed for advertising, once seen as only part of a broader revenue play. Media owners are recognizing there is more money to be made reducing barriers to usage and selling advertising against that increased usage. So far in 2007, publishers have abandoned the paid ramparts at outlets including CNN, The Economist and The Financial Times.
Sure it’s nice for advertisers to know that a consumer loves a publisher’s site enough to pay for it. Opening the gates do let in riffraff who may not be so desirable. But from a marketer perspective, the more, the better. You potentially create greater scale for advertisers, and they want as much scale as possible.
Essentially, the Times is betting it can generate enough advertising revenue and/or goodwill to more than make up the loss of $10 million in subscription revenue. That’s a lot of ads, but the popular columns and archives that were behind the pay wall are popular material and should generate a lot of page views.
Of course, niche sites with unduplicated or especially compelling content will always be able to charge something for content. In addition to the free photos and articles Playboy posts online, it sells three tiers of paid access.
The Times is ending its premium service with 227,000 paying subscribers, 471,200 people who got access as part of their print subscriptions and 89,200 college students and employees who signed up for free access. It has sold sponsorship ads to American Express across The Content Formerly Known as Times Select.
BBC News Offers Broadband Video August 13, 2007Posted by Joanne KY Teoh in Advertising, News, Web Video, YouTube.
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BBC News is now offering broadband video clips online internationally. The cost of the video service will be supported by advertising around the broadband news clips. BBC will also provide a regularly updated video summary of international news from the newsroom of BBC World television.
In March, the BBC partnered YouTube to bring its short-form content to online audiences. Clips on BBC News (available to users outside the UK only) and “BBC Worldwide” will benefit from Google and YouTube’s advertising platforms.