jump to navigation

Convergent Lessons from Olympics 2012 October 29, 2012

Posted by Joanne KY Teoh in Journalism, Multimedia, Online Video, Reviews, Social Media, Web Video, YouTube.
Tags: , , , ,
trackback

From smartphones to social networks, today’s digital tools are helping audiences connect, create, and interact with each other on a global scale. This is changing the relationships content consumers have with each other, and with every business.

In the past, journalism relied on a broadcast model to influence audiences with mass media, projected out one-way, to as many consumers as possible. To succeed today, journalism need a network model, one that takes advantage of audiences’ ability to engage, interact and collaborate with news organizations and each other.

In the era of the hyper-connected user, it’s no longer about broadcasting a message. Digital media is fragmenting from mass markets and mass production, to a world of niche networks and communities that are interconnected, dynamic and powerful. All links among audiences and between audiences and news organizations, are a network, enabled by social media, the web, mobile devices.

Within this new network, how do content creators shape and interact with the message? The Summer Olympics 2012 offers best practices in crafting an integrated digital presence across media platforms. Watch the case study here: Slideshow

Advertisements

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: