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Blogger Launches E-Book Venture February 8, 2012

Posted by Joanne KY Teoh in Journalism, News, Trends.
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Indie e-bookstores may be the next big thing. Lifehacker editor Jason Chen has left Gawker Media to launch an e-bookstore of his own, StoryBundle. He joins former Gawker editor Emily Gould and GigaOm’s Michael Wolf who launched their own e-book ventures in recent months.

Chen believes “making things easy to buy, easy to get and easy to consume will be the key to StoryBundle’s success. He will sell bundles of DRM-free e-books under a pay-what-you-want plan, with the average price of a bundle around $5 in most cases.

Chen is modeling StoryBundle after “Netflix (NSDQ: NFLX), Rdio, Steam and indie game bundles” — particularly Humble Bundle for games—that “deliver content without having a bunch of physical stores get in the way.” He is “publishing in all genres” and plans “themed bundles of different genres down the line.”

StoryBundle is most unorthodox in the way it charges for content and the way it pays authors. First of all, readers pay what they want for a bundle of e-books. Not only do they decide how much they want to pay, they decide which percentage of that payment they want to go actually go to the authors.

That payment is split among all the authors in the bundle. They designate the remaining percentage of their payment “to charity and to keep the site running.” Readers can choose to give 100 percent of their payment to the authors.

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