Reuters TV Launches On YouTube January 17, 2012Posted by Joanne KY Teoh in News.
YouTube has boosted its premium channel lineup with a Reuters TV partnership. Adding a hard news channel is part of the push by YouTube to create new original content destinations. Reuters TV will offer programs devoted to news and analysis, and will cover breaking events, finance, politics, technology, and special investigations.
Reuters has chosen an editing style for its online videos that looks more at home on the Web and should appeal to younger viewers. It carefully avoids mimicking the look of traditional TV news. Channel videos will also be used on Reuters.com.
This deal with YouTube gives Reuters a way to showcase our collection of talented journalists and compelling video from around the world. It will offer unique insights and images that other media companies simply can’t match.
Dan Colarusso, Global Head, Programming at Reuters
Reuters TV will offer 10 original shows that should bring plenty of exclusive video and attention to YouTube. The shows developed by TV news veteran and Reuters global executive producer Barclay Palmer, will feature highly produced reports and commentary from many of Reuters nearly 3,000 journalists around the world. They include:
Reuters Investigates, featuring investigative journalism and special reports from around the world, in coordination with Reuters award-winning Enterprise unit.
The Trail, with Reuters political reporters covering the presidential candidates on the campaign trail.
Felix TV, with Reuters finance blogger Felix Salmon, named by Time magazine one of the top 25 financial bloggers.
Media Bite, featuring Peter Lauria, editor of technology, media and telecommunications, and his team of reporters covering a media world experiencing massive change.
Tech Tonic, with Anthony De Rosa, Reuters Digital’s social media editor, dubbed by The New York Times “the undisputed king of Tumblr.”
Freeland File, with Reuters Digital editor Chrystia Freeland interviewing top news-makers.
Fast Forward, hosted by Chrystia Freeland and featuring Reuters’ top commentators and journalists
Money Clip, with Lauren Young, personal finance editor and former editor at BusinessWeek and SmartMoney.
Rough Cuts, with Jen Rogers, showcasing the remarkable news video that Reuters video journalists shoot around the world, allowing viewers to see and hear that video in greater depth than most television networks can offer.
Decoder, explaining in succinct and surprising ways the key topics in the news, ranging from the debt ceiling to the Strait of Hormuz.
Reuters TV is the biggest news channel among the push by YouTube to create new content channels. Having Reuters among its lineup shows the leading video site is more than just a destination for quick entertainment.
The Reuters website gets over 40 million unique visitors each month. It is the biggest news provider among the nearly 100 partners YouTube is working with as it creates original Web-based programming and reinvents itself as a channel-based video site. YouTube counts 800 million users, collectively watching 3 billion hours of online video each month. That’s 30 minutes for every human on earth.
Also recently launched is the Young Hollywood Network, a YouTube channel that focuses on exclusive sit-down interviews with buzzed-about young celebrities. Other original content channel partnerships include Madonna’s DanceOn, World Wrestling Entertainment’s Fan Nation, and exclusive bits from the Onion News Network.
Presenting the keynote for the CES Entertainment Matters program, which highlights the convergence of entertainment and technology, YouTube VP of global content Robert Kyncl looked back at how YouTube has changed the industry.
From a world with four television channels in the 1970s, viewers now have nearly endless viewing options on TV and online. This is all possible because a closed system is now opening up. The rise of mobile devices has spread the growth of YouTube, as has social network sharing.