“Shock Doctrine” a Viral Tour de Force October 21, 2007Posted by Joanne KY Teoh in News, Reviews, Web Video, YouTube.
Tags: Naomi Klein, No Logo, Shock Doctrine
Here’s a savvy advocacy Website if ever there’s one – the new knockout by ‘No Logo” author, Naomi Klein. The foremost activist of “disaster capitalism” has proven to be a superb online marketer, packing “The Shock Doctrine” site with thinking dynamite and videos.
Klein rejects the smallness in left-wing politics and has been organizing around globalization in a consistently heroic voice that has moved online with marketing savvy. Her video-rich portal is chock full of information including a viral film to promote the book of the same name. The film’s thesis is as provocative as Klein’s arguments are deliberately shocking.
The six minute film written by Klein and director Alfonso Cuoron (Children of Men) is offered freely for anybody to pirate, download, pass it to friends and do whatever they want to do. And it may just spark a revival of the short film – on the Web.
Klein’s tree-based THE SHOCK DOCTRINE explodes the myth that the global free market triumphed democratically and argues that governments introduce repressive legislation at times of national and international crisis.
These policies, imposed by disciples of laissez-faire economist Milton Friedman, caused hardship for millions while letting multinationals buy up a country’s most valuable assets cheaply.
As one who claims to be critical of market-based economics, Klein uses publishers, marketing gimmicks and book launches with the same elan of Friedman himself.
The narration, as in the book’s account of ‘disaster capitalism,’ is delivered with “a perfectly distilled anger, channelled through hard fact.” Instead of ads for her book, Klein and filmmaker Cuaron created a trailer based on proposals from advertising companies and filmmakers who had pitched for the project.