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News Websites See Bloggers as Partners October 10, 2007

Posted by Joanne KY Teoh in Convergence, Journalism, Trends.
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Once upon a time, newspapers wanted nothing to do with bloggers, those amateurs who opined on anything that caught their fancy, whether it was interesting, or accurate, or not. That was then.

The Los Angeles Times reports that now newspaper websites, desperate for readers and revenue, are increasingly in cahoots with bloggers, posting and plugging them and even sharing advertising revenue. Purists may sniff at these online liaisons but, as the print newspaper industry shrinks, they may be inevitable. Read more

Any new information source is a potential competitor to a local newspaper. Smart newspapers are figuring out they don’t have to fight with those competitors – they can make alliances with them.

ROBERT NILES
Editor, Online Journalism Review, USC Annenberg School for Communication.

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