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Bridge Collapse Kills “Extra! Extra!” August 7, 2007

Posted by Joanne KY Teoh in Journalism, News.

A day after the bridge collapse in Minneapolis, people turned to the Web in overwhelming numbers. On the Yahoo Buzz Log a dramatic rise in searches like “bridge collapse,” “mississippi river” and “minneapolis” revealed an urgent need to find out what had happened and where.

In years gone by a major local happening would have the local newspaper issuing an “Extra” with the latest news. But with the Web, the “Extra” is just one more piece of journalistic folklore.

For Minneapolis there was no more important story than the horrific bridge collapse last week. The Minneapolis Star-Tribune threw its reporters and photographers onto the story. Their reports came in minute-by-minute, but there was no Extra.

In addition, the City of Minneapolis Website provides comprehensive non-news related information on the accident, including traffic changes and street closures. Residents can sign up for email updates.

We discussed an extra edition but decided we could do it on the web. NANCY BARNES Editor, Star Tribune

Regional news outlets absorbed a wave of online attention. On the Web, the Minneapolis Star Tribune leapt in buzz as demand for “minneapolis newspaper” and “mississippi newspapers” rose. Among the most sought-out, KARE 11, WCCO, KSTP.

Beyond news updates, many searchers went looking for live footage. Queries for “bridge collapse video” and “minneapolis bridge collapse video” skyrocketed.



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