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Web Video for Wildlife Advocacy August 1, 2007

Posted by Joanne KY Teoh in Advertising, Web Video, YouTube.
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Every year billions of animals are captured, imprisoned, neglected, abused and slaughtered for human ends. They are used for everything from entertainment and sports to consumer product testing and food.

This powerful film, containing graphic images, just begs to be seen. The video depicts the shocking truth about the meat and dairy trade. Find out more from www.animalaid.org.uk.

Animals don’t have a say in their treatment, but humans can give animals a voice, speak up on their behalf and end their abuse. Such advocacy has taken a giant leap with the Web through the use of video clips to reach the target audience of visually-savvy, environmentally conscious youth.

A softer but no less powerful approach is this video highlighting animals’ plight by Saatchi & Saatchi, along with Rushes Network, SongZu & BlackMagic Design. The Singapore-made clip fuses words, image, sound and movement to deliver a sting in 30 seconds.

The clip was produced to raise awareness of the work of Singapore-based wildlife activist group, Animal Concerns Research and Education Society (ACRES.) The non-profit seeks to tackle the illegal wildlife trade in Singapore, as well as promote awareness on the threats facing wild animals and their habitats in Southeast Asia.

It is early days for video advocacy. From the no-holds barred to the polished and subtle, the folksonomy must keep up with times. The grim messages of these videos are often couched behind labels like “Pets & Animals.”.

Here are notable clips on YouTube highlighting animal cruelty propagandized as “family entertainment.” They make you want to cry and teach our children well.

China’s Animal Abuse Makes for Family Fun
Stop Huntingdon Animal Cruelty
Dump AT&T for Sponsoring Animal Abuse
Asian Elephants Abused Under Big Top
Animal Abuse – a growing problem
Animal Cruelty – could you?

Related investigative news report on China’s use of animals for entertainment and medicine.

The first person to tell me that there should be no animal in the show will be the public when they don’t show up.
Circus owner

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