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Hillary Rocks in Campaign Web Video June 30, 2007

Posted by Joanne KY Teoh in News, Trends, Web Video.

In a wink at all the talk that she is too divisive to lead America, the former first lady shows she has a sense of humor and knows precisely where she fits in the American political landscape. There’s no fear of tone-deafness with Hillary Clinton in her latest creative take to engage the younger set.

The Clinton campaign has just released the winner of its Campaign Song Contest – Celine Dion’s You and I. Umm yes, Celine Dion, the Canadian. But it’s the companion video people will be talking about.

The Soprano metaphor is bizarre but a brilliant creative take. The Clintons as a family, in a middle class, bread and butter context. And Bill is an example of the campaign’s successful strategy of humanizing Hillary.

Starring Mrs and Mr Clinton, the video starts with the senator walking into the Mt. Kisco Coach Diner in Westchester County, N.Y. All the right touches are here: an American diner, a jukebox, a craving for something fried, Chelsea parallel parking. Hillary looks good with the self-deprecating humor.

The campaign’s YouTube strategy took off with this song contest. Hillary’s been praised for her candor throughout this contest, allowing supporters to pick from a list of songs, by artists like The Temptations, Shania Twain, and KT Tunstall.

Kudos to Hillary for reminding us that she can still poke fun at herself. Pure humanesque and a whiff of fresh air from the stale political crap on state TV. Or has American politics reached a new low with these gimmicks?

The revolution will be video. Is staid Singapore ready for this? How would its politicians attempt to be “with it” and lighten up to engage the younger Web set in the run up to the 2011 election?

You can watch the video on Clinton’s campaign Web site.



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