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YouTube Advocacy and Vlogging May 28, 2007

Posted by Joanne KY Teoh in Social Media, Web Video, YouTube.

Can citizen videos generate political pressure and change public opinion? Certainly, advocacy campaigns as a stern lecture that leads to guilt and eventually behaviour change won’t cut it any more. Just as with news, the social Web has turned advocacy from a lecture to a conversation.

Non-profits and NGOs thrive on relationships. The social web holds tremendous potential to transform their effectiveness and impact. A new generation of online tools make it easier than ever before to collaborate, share information and mobilize support. The power of blogs, wikis, RSS feeds, podcasting, and more comes from the relationships they enable.

Take a leaf from social media marketing strategy and video blogging as a way to get your grassroots message out to an audience. Here’s a good post on Net2 on resources for folks who want to start vlogging:

The tools include:

Freevlog.org and Node101 for tools, tutorials and training.
Blip.tv for free hosting.
WordPress for a free blog.
Feedburner to set up a feed.
FireAnt to list your vlog and attract viewers.

And here’s a great example of how causes can tap user-generated media for advocacy. This video “Proper Education” has been circulating for the past four months, linked to its online video at YouTube. It’s by Eric Prydz, a Swedish star DJ in the underground dance scene. The video shows how a good idea can take off via viral marketing.


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