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Transparency Triumphs on Web May 27, 2007

Posted by Joanne KY Teoh in Advertising, Social Media, Trends.
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It’s all about conversation. Consumers reviewing stuff and writing about it on the Web. The wisdom of the crowds is forcing businesses and brands to come up with a transparency action plan.

Old economy fog is clearing: no longer can incompetence, below-par performance, ignored global standards, anti-social & anti-eco behavior, or opaque pricing be obscured. In its place has come a transparent, fully informed marketplace, where producers have no excuse left to underperform.

In a transparent world, for both brands and consumers, settling for anything that’s sub-par becomes a choice, not an accident. Trendwatching.com has a good read on consumerism and crowdsourcing.

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