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Transparency Triumphs on Web May 27, 2007

Posted by Joanne KY Teoh in Advertising, Social Media, Trends.

It’s all about conversation. Consumers reviewing stuff and writing about it on the Web. The wisdom of the crowds is forcing businesses and brands to come up with a transparency action plan.

Old economy fog is clearing: no longer can incompetence, below-par performance, ignored global standards, anti-social & anti-eco behavior, or opaque pricing be obscured. In its place has come a transparent, fully informed marketplace, where producers have no excuse left to underperform.

In a transparent world, for both brands and consumers, settling for anything that’s sub-par becomes a choice, not an accident. Trendwatching.com has a good read on consumerism and crowdsourcing.



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