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All the Web’s a Stage December 31, 2006

Posted by Joanne KY Teoh in Convergence.
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2006 ushered in a new wave of entertainment – Web video. A theater opened its doors and invited anyone to take the stage. Millions did, turning YouTube into the Web’s most influential talent show.

YouTube offers anyone the means to communicate to a mass audience, a power once wielded by TV networks. Controversy over whether YouTube encourages people to violate copyright law only helped to raise the site’s profile.

In harnessing the creativity of the masses, YouTube is a new and powerful communications tool – at once an open-mic night at the local bar and digital town hall. Even porn sites cleaned-up their clips to post on YouTube in an attempt to drum up business.

YouTube fare: budding dancers, musicians, comedians and movie makers. Mini-documentaries produced by soldiers fighting wars across the globe. Cats dancing, babies laughing and teenagers playing air guitar. Church sermons, campaign speeches and videoblogs.

Where is GooTube going in the new year? Can it fend off traditional entertainment companies and me-too competitors? Already crowding the market are Google Video, Yahoo Video, Revver and Microsoft’s Soapbox on MSN Video site.

Despite YouTube’s established leadership, it’s early in the market. There is still a lot of room for growth with innovation and competition.

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Comments»

1. Bahamas - October 22, 2007

Nice blog, Very useful information here, Thanks for sharing.


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