Comments on: Web Redefines TV Viewer Ratings

By: khengze

khengze — Wed, 25 Jul 2007 11:18:22 +0000

Rich Internet applications have rendered page view metrics less accurate. In an “Attention Economy,” duration is certainly a bigger deal than eyeballs. The total minutes metric provides a common denominator for user behavior that is independent of site design.

By: Tuesday 7-24 links | News Videographer

Tuesday 7-24 links | News Videographer — Tue, 24 Jul 2007 17:08:15 +0000

[...] I’ve seen many posts recently about Nielsen’s new web metrics. This one puts the metrics in context from the TV advertiser’s perspective. [...]

By: khengze

khengze — Tue, 24 Jul 2007 02:48:29 +0000

Thanks for the link Seb. I shall add your blog to my feeds.

By: Seb

Seb — Mon, 23 Jul 2007 18:28:48 +0000

Product placement in online-video seems like a nice way to reach comsumers. Brandfame – http://www.brandfame.com – is a nice website to connect with producers of online video to get product placement deals.